THE GRASS IS GREENER
The Grass is Greener is a boutique Australian music festival which combines the hottest Australian talent with a handpicked selection of international names. We aimed to not only capture the Gold Coast-based event but to embrace the spirit of the festival-goers and performers alike. This ambition saw Desire Media collaborating with TGIG organisers from the opening party right through to the main event.
Lexus Australia is a brand promising quality and reliability, without compromising finesse and style. As part of our ongoing partnership with the company, Desire Media continually reimagines the range of luxury vehicles by creating engaging and unconventional digital content.
Product content is often bland and unoriginal, so we were thrilled to lead the charge and culminate a fresh and innovative commercial for Gillette. The video solidified Gillette’s name as premium, trusted brand, while also representing a bold new direction for the company.
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